How to reduce your bounce rate and encourage visitors to view more content on your website ?

If you are getting consistent website traffic but struggling to turn those visitors into customers, the problem may be your bounce rate. Bounce rate refers to the rate at which website visitors “bounce off” before converting. Your website should be the most important component of your digital marketing strategy. Therefore, a poor bounce rate can make all your other marketing efforts obsolete!

If you want to improve your bounce rate here are some tips you provide. We at Save as Web are a team of professional website developers.

 

Load time of your Site

The first of our web design tips to massively improve your bounce rate is to speed up your site’s load time. Everyone has clicked off of a website in frustration because it just didn’t load fast enough. Sometimes we do this after a delay of just a few seconds. Ideally, your website should load within three seconds. Otherwise, you could be losing valuable customers!

Optimize your site for faster conversions

When you optimize your website for conversions, you make it as simple as possible for visitors to get from your homepage to the thank you page. Any confusion along the way could tempt your future customers to click off of your website. We know you don’t want that! Mapping out the user journey from the homepage to the endpoint of your main conversion goal can do wonders for improving your bounce rate. 

Use a visual hierarchy

 

The idea of enhancing your website with an effective visual hierarchy goes hand in hand with the above point about optimizing your site for conversions. One of the more important web design tips we could give is to make sure the most important features of your website are also the most eye-catching.